My path into social media wasn’t a straight line — but it turned out to be the perfect one for me.

Over the past 9+ years, I’ve had the chance to work with more than 50 clients across 30+ industries, from real estate and law to lifestyle brands and B2B services. Each experience has shaped the way I approach digital strategy, teaching me how people connect, what inspires them, and how brands can build communities that last.

Along the way, I’ve seen firsthand that social media isn’t just about likes or follower counts — it’s about people. It’s about sparking conversations, creating memorable moments, and giving businesses the confidence to show up authentically online. That’s why I love what I do.

Today, I use that experience to help brands and business owners create strategies that are both creative and practical. Whether it’s through a content playbook, one-on-one consulting, or simply sharing ideas on my blog, my goal is always the same: to make social media feel less overwhelming and more impactful.

Outside of work, you’ll usually find me exploring theme parks (the queue lines are my favorite spot for people-watching), catching up on the latest pop culture moments, or jotting down new marketing ideas that come to me at the most random times.

My story is still being written, but one thing is constant: I’m passionate about helping brands grow while keeping the human side of social at the center. And if you’re here, I’d love to be part of your story too.