Kaylee Muchow | Magically Social

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View fullsize A major 2025 highlight: launching DM Injury Law’s first-ever influencer marketing program — and seeing it take off. 🚀 With support from an outside agency, we activated multi-platform creators, tested new content styles, and built real m
View fullsize Sharing a recent campaign win from my work at DM Injury Law: leading the social strategy for DM Injury Law during The Pitch KC’s Best of 2025. 📊💥 The team ran a full organic + boosted content campaign to support our nomination for Best Lawye
View fullsize In grad school at American University, in my Writing for Strategic Communications course, one of our projects was to create a fake strategic campaign (incl. social, email, ad content, and more) aimed at helping non-profits, with a big box brand of ou
View fullsize And that win feels so much better! 💪🏼
View fullsize ‼️ Cat pic to bless your feeds ‼️ Now onto your regularly scheduled social content… Ever stare at a blank content calendar wondering where you should even start? Here’s my go-to framework for building monthly content calendars on socia
View fullsize 💞PASSION PROJECTS - PART 1 ✨ As a social media manger, sometimes I struggle to be creative outside of the niche I currently work in (which is law). Therefor, it's super important to me to spend some time making up businesses and making fake social
View fullsize Reddit is a fairly new social platform for me. I didn’t start using it personally until recently and it certainly wasn’t something I included in my typical social strategies. But when it makes sense, it makes sense. Taking on writing Red
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View fullsize Employee Advocacy is such an underrated marketing tactic in my opinion, and even if you don’t have access to or a budget for an EA platform (like Sprout Social), you CAN still implement it at your company! Employee Advocacy programs essential
View fullsize Hi, I’m Kaylee 👋 I’ve spent the last 8+ years helping 50+ brands across 30+ industries grow online with social strategies that actually work. For me, it’s not just about numbers — it’s about building communities, sparki
View fullsize Content pillars help keep your content relevant without feeling repetitive or random. Instead, it’s strategic, intentional, and thoughtful! They also keep content planning simple, since the framework has already been built. At DM, some of my
View fullsize Ask Mike is an ongoing campaign at DM Law. It’s a series of short-form videos where we ask Mike a plethora of questions, from personal to professional, and our audience loves getting to know the face of the firm better! To date, we’ve p
View fullsize 🎓In 2024, I received a Certificate in Women’s Entrepreneurship from Cornell University! It was an extremely beneficial course that resulted in so many takeaways, not just as a freelance professional, but also as a professional in general. A
View fullsize ‼️NOTE: Designs were not created by me! One of the very special things about Better Homes and Gardens Real Estate is their Distinctive Collection of truly, you guessed it, distinctive homes. While these digital magazines were designed by extremely
View fullsize When you work at a real estate company, OF COURSE, you have to showcase the real estate 💁‍♀️🏡 Here are a few examples!
View fullsize 📣PSA: Not EVERY post needs a call to action. Yes, CTAs are an excellent friendly reminder to your audience about how they should interact with your brand/content, especially as social media users become more and more passive consumers online. 
View fullsize Stop obsessing over perfect lighting. Stop obsessing over the perfect copy. Stop obsessing over the ‘perfect time.’ Just hit ‘Post’ Now if only I could follow my own advice…
View fullsize What other social media managers can relate? ✋🏼
View fullsize 🏡Reviving a Legacy Brand Through Modern Social Strategy🔑 When I joined Better Homes and Gardens Real Estate Kansas City Homes, I was tasked with refreshing the social presence of an established legacy brand. The challenge? 👉 Outdated digital voi
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