In early 2025, I identified a major opportunity for DM Injury Law: the firm had strong brand equity but lacked a presence in the fast-growing creator economy. Drawing from prior agency experience building an influencer marketing service from scratch, I led the charge to introduce, manage, and scale DM’s first-ever influencer marketing program.

AmeriFloyd is a talented live Pink Floyd tribute band preparing for an upcoming ticketed performance in Kansas City. While the band had strong musical credibility and an existing audience, they lacked a centralized, strategic social presence that could drive awareness and ticket sales for upcoming shows as well as grow their existing regional audience. 

DM Law wanted to expand its marketing strategy beyond traditional digital campaigns by tapping into influencer marketing to:

• Increase brand awareness

• Improve sentiment and trust

• Grow social media presence

• Generate qualified leads and form fills

DM Injury Law (formerly known as DiPasquale Moore) is a personal injury law firm based in Kansas City, MO, with offices across Kansas, Missouri, Oklahoma, and Colorado. Personal injury law isn’t a “sexy” thing to market, especially on social media with big-name competitors like Morgan & Morgan and TopDog Law. 

Kansas City Homes is a long-established brand with roots in the KC housing market. But, despite brand recognition, their digital and social presence had become outdated and less effective in communicating with buyers, sellers, and agent recruits.